Galettes St Michel TV Commercial "The Zoo"

When Agency Australie (Paris) asked Ben&Julia Studio to create 2 TV Commercial for the famous french brand of biscuit Galettes St Michel the Britain soul of Ben (Créac'h) was flattered and Julia's brain started to boil.

We wanted to create vivid coloured films, total opposite to desaturated, greenish commercial that we see everywhere in order to make the films pop out.

The result is a very successful campaign, decidedly mixed media, accompanied with an engaging viral / online campaign. Boom!

Access to Behind the scenes

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Client : St Michel
Direction & Art: Ben&Julia
Agency : Australie
Production : Stink Paris

Executive producer : Greg Panteix, Sylvaine Mella
Producer: Aurélia Lafaye
Creative: Matt&Dan
DOP : David Nissen


Set designer: Judith Lacour, Jean Francois Sturm
Post production: Nightshift
Music and sound design: Tranquille le chat.

Galettes St Michel TV Commercial "The Space"