Diesel: The Art of Color

Ben&Julia Studio have designed and created 3 quirky interactive films for DIESEL “Fresh&Bright” man underwear online campaign. The customer could pick the color of his underwear using one of the 3 Art installations, a “Clin d’œil” to Dada symbolism.

"The Art of Color" comes out from the brilliant mind of creative agency SuperHeroes Amsterdam.

Directors & Art Direction: Ben&Julia
Agency: SuperHeroes Amsterdam
Creative director: Rogier Vijverberg
Concept: Gareth Broadbent, Silje Lian, Rogier Vijverberg
Copywriter: Gareth Broadbent
Prod: Ben&Julia Studio
Post Production: Fred Huergo, David Schagerstrom
Producers: Severien Jansen, Django Weisz Blanchetta

Technical: Chris Noble-Partridge, Michael Vestergaard
Dop: Sten Mende
Camera assistant: Phillip Wölke
Gaffer: Brian Apteiker
Talent: Eric Morzaluk
Hair & make up artist: Cécilia Bourgueil
Make up assistant: Florian Dattinger
PA: Caroline Menges & David Huckert


Making of Diesel